At the Fezah Annual Conference held on June 5, 2018, Fezah introduced its Market Intelligence Suite; A simple set of tools that package data from our various products into powerful insights that provide real-time value to advertisers, musicians, and broadcasters. During his presentation, Elijah Kitaka the Fezah CEO presented the following 10 key highlights.
1. AIRPLAY MONITORING
Fezah App now notifies musicians every time their music is played on radio in real-time. On the app, musicians also get detailed reports on airplay. This is powered by Fezah’s media monitoring technology called AudioMatch.
2. AIRPLAY COMPARISON
Fezah App now allows a musician to compare their airplay to another musician, to see where they are doing better or worse.
3. UPRS IMPLEMENTATION
Uganda Performing Rights Society (UPRS) has signed up as the first Fezah AudioMatch client. Starting July 1st, UPRS will use AudioMatch airplay data to accurately determine how much to pay out to its members.
4. AD MONITORING
FezahApp now notifies advertisers every time their ad is played on radio in real-time. On the app, advertisers also get detailed reports. This is powered by Fezah media monitoring technology called AudioMatch.
5. BRAND COMPARISON
Fezah App now allows brands to compare their ad trends to competitors, to evaluate share of voice over different stations or time blocks.
6. ROKE WITH FEZAH PARTNERSHIP
Fezah has partnered with Roke on the AudioMatch rollout. With Roke’s countrywide presence, Fezah will be able to extend it’s automated monitoring service to stations across all regions.
7. OPTIMAL PRICING
Fezah App now automatically determines and recommends the optimal amount you should pay for a given artist to perform at your event, show, festival. This is based on a formula that takes into account the artist, event type, client segment, and season.
8. SUBSCRIPTION PLANS
Fezah App will deliver all these benefits through affordable subscription plans for both musicians and advertisers. Subscription plans start at as low as $8 per month.
9. REGIONAL EXPANSION
Fezah App has started scouting for talent in Rwanda as part its plans to cover East Africa. Once launched, Rwandan artists will have access to all stages within the Fezah Booking Network.
10. FEZAH APP for iOS
Fezah App is finally now available for pre-order on iOS for iPhone and iPad users. This follows 3 years of being exclusively Android. Over the next 3 months, Fezah will improve its iOS app to include all features that its Android app has.
In May 2015 Fezah set out to link African musicians to life changing local and global stages with a simple tool; The Fezah App. That year they received the MTN Most Innovative App award, and launched Fezah in Kenya as well.
Fezah App has since grown to ~300 artists. It is now the official booking app for the Bayimba International Festival, DOADOA East African Performing Arts Market, and The Jazz & Soul Safari. Fezah has executed regional tours for artists, launched radio shows, and built its own stages to provide more opportunities to the growing African talent. The Market Intelligence Suite is the second major product area from Fezah, joining the already established Fezah Talent Booking service.