At a joint event held today at the Fezah Uganda office, BAYIMBA and Fezah App signed and announced a partnership that will enable a quicker, and more efficient application process for artists intending to perform at the Bayimba International Festival and or the DOADOA – East African Performing Arts Market. Fezah is entertainment’s booking app available for free through Google Play, with over 180 musicians, bands, and DJs from Uganda and Kenya. DOADOA brings together international bookers, looking for fresh East African artists for their festivals, while the Bayimba International Festival continues to provide great exposure to an international and local audience of fans, artists, and bookers. The Bayimba International Festival will mark its 10th anniversary in 2017.
Elijah Kitaka (Fezah), Herman Kabubi (Bayimba), Faisal Kiwewa (Bayimba), Ham Namakajjo (Fezah) at the Fezah Uganda office
Every year, artists apply to perform at various festivals around the world. The process is repetitive, tedious, and time consuming for artists. Festival program directors on the other hand spend days sifting through submissions, reviewing artist footage, verifying performance history, compiling shortlists, and eventually making offers to finalists.
To improve this process, Bayimba will broadcast its call for applications using the Fezah App to artists in both Uganda and Kenya. Fezah will, through its app, support single click artist profile submission into both the DOADOA East African Performing Arts Market and Bayimba International Festival. The artist will then be able to track the status of their application as it moves through the different stages of the Bayimba and DOADOA decision making process. As part of the partnership, Fezah will hold regular readiness workshops for artists intending to submit applications, to improve the quality of applications, demystify the selection process, and mentor artists to be ready for other festivals with similar booking requirements.
In addition, starting 2017 Bayimba Foundation will introduce a special Fezah showcase slot during both the DOADOA East African Performing Arts Market, and the Bayimba International Festival. This slot will feature an artist selected by Fezah through its festival readiness workshops.
Festivals have proven to be a great path for artists to play on international stages, and this partnership will make it easier for artists to take this path.