One of Uganda’s hottest pop artists, Ykee Benda, is the latest musician to subscribe to the Fezah App. The talent booking and market intelligence app, available for both Android and iOS, runs an airplay monitoring service that notifies musicians every time their music is played on radio.
The 2018 AFRIMA Best Newcomer nominee and 2017 Coke Studio Africa performer now gets detailed airplay reports by radio station and show, by month and time of day, and by song, as well as compare their airplay to any other artist on the app. This information is critical in planning of media tours, understanding audience tastes, and establishing areas strength, weaknesses, and collaboration.
The app also gives the Superman and Farmer singer access to a growing set of established shows, festivals, corporates, venues, and personal events that demand such an exceptional live entertainment experience that Fezah represents.
More power to Ykee for embracing the power of technology in today’s fast paced music industry.